About Spear Marketing Group

As a full-service demand generation agency, Spear does more than help companies get up and running with Drift. Our unique combination of strategic expertise, technical know-how, and creative savvy helps Drift customers achieve the highest possible return on their investment. Spear's portfolio of services extend beyond implementation to assist clients in leveraging the Drift platform across a range of digital and demand generation initiatives:

• Bot strategy/roadmap based on client objectives, KPIs, sales process

• Integration with existing tech stack (CRM, ABM, Marketing Automation)

• Custom bot design consistent with client brand, best practice

• Lead/conversation routing and sales team enablement/training

• Workflow/playbook design, strategy, and copywriting

• Audit existing Drift account and identify opportunities for improvement, expansion

• Integrate Drift playbooks into existing digital initiatives: SEM, Paid Social, ABM, Lead Nurturing